Saturday, June 28, 2008

Fox News Losing Viewers: Especially Black Ones

Fox News viewership drops by half in 6 months: From Wiki News

Since the United States presidential election in November of 2004, viewership in the 25-54 age bracket of Fox News has fallen from over 1,000,000 in October to under 450,000 in April, according to the Daily Kos, a liberal weblog.

Ratings for cable news stations have fallen globally since the election, but most have since stabilized, making Fox's continuing decline unusual. CNN's ratings, as an example, increased 27% in April. Fox still leads CNN in this demographic by nearly 35% however, with CNN only managing to reverse its viewership decline in March 2005.

The FOX News Channel is a US cable and satellite news channel. It is owned by the Fox Entertainment Group, a subsidiary of Rupert Murdoch's News Corporation. As of January 2005, it is available to 85 million subscribers in the U.S. and to further viewers internationally, broadcasting primarily out of its New York City studios.

According to the BBC, FOX News' profits doubled due to "patriotic coverage" of the Iraq conflict, with as much as 300% increase in viewership, with 3.3 million average daily viewers.

The 2004 election coverage by FOX News ranked higher than the next two cable news competitors combined. For President Bush's address, FOX News rated 7.3 million viewers. NBC, CBS, and ABC rated 5.9, 5.0, and 5.1, respectively.

Fox News viewership in the 25-54 age bracket (Source: Daily Kos):

Oct. 04: 1,074,000 Nov. 04: 891,000 Dec. 04: 568,000 Jan. 05: 564,000 Feb. 05: 520,000 Mar. 05: 498,000 Apr. 05: 445,000

1 comment:

Anonymous said...

Don't know about any of the figures you present. Don't know anything about black viewership...

However...

I'm a regular Fox News viewer, and I've been very unhappy with the changes they've made in their programming in the last year (maybe) or so. It seems to me that they've gone more to the entertainment format and have a lot of brainless froth. They have shows that present both sides of issues, but then cut off the discussion for commercial breaks - or "breaking for this urgent news: it's still flooding in Missouri". Some commenters/interviewees need to have their speakers controlled so that they don't monopolize the time alloted, but they really need to allow people to state their positions, and allow their opponents time to respond. Their hosts are frequently rude, imo, in not allowing real discussion to occur.
JMO...